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The product manager's handbook / Linda Gorchels

By: Material type: TextTextLanguage: English Publication details: United States of America : Mc Graw Hill, 2012Edition: 4th edDescription: viii, 392 p. : figure, table ; 24 cmISBN:
  • 9780071772983
Subject(s): Theme: Callnumber:
  • 658.8 G65L
Abstract: It provides the information you need to: balance breakthroughs and line extensions; create business cases - including competitive assessment, market requirements, and risk reduction; conduct gate reviews and beta testing and manage scope creep; get everything in order for a smooth product launch; specific tips for each of the 4Rs of product life-cycle management; brand guidelines; approaches to customer message management; advice on working with sales and the channel
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Item type Current library Call number Copy number Status Date due Barcode
Sách ngoại văn Thư viện Uneti - Địa điểm Lĩnh Nam P. Đọc mở Lĩnh Nam 658.8 G65L (Browse shelf(Opens below)) 1 Available 000036690

It provides the information you need to: balance breakthroughs and line extensions; create business cases - including competitive assessment, market requirements, and risk reduction; conduct gate reviews and beta testing and manage scope creep; get everything in order for a smooth product launch; specific tips for each of the 4Rs of product life-cycle management; brand guidelines; approaches to customer message management; advice on working with sales and the channel

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