Boone, Louis E <br/><br/>
Contemporary Marketing plus / 
Louis E. Boone, David L. Kurtz 
 - 8th edition 
 - USA :  Harcourt brace college,  1995 
 - 737 p ;  24 cm 
<br/><br/><label>Subjects--Index Terms: </label>Contemporary Marketing 
<br/><br/><label>Dewey Class. No.: </label>428  / B64444L