Gorchels, Linda <br/><br/>
The product manager's handbook / 
Linda Gorchels 
 - 4th ed. 
 - United States of America :  Mc Graw Hill,  2012 
 - viii, 392 p. :  figure, table ;  24 cm 
<br/><br/> It provides the information you need to: balance breakthroughs and line extensions; create business cases - including competitive assessment, market requirements, and risk reduction; conduct gate reviews and beta testing and manage scope creep; get everything in order for a smooth product launch; specific tips for each of the 4Rs of product life-cycle management; brand guidelines; approaches to customer message management; advice on working with sales and the channel 
<br/><br/><label>ISBN: </label>9780071772983  3.044.215 VND 
<br/><br/><label>Subjects--Index Terms: </label>Product management New product Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / G65L